463 West 142 is a landmarked building constructed in 1912 that underwent a transformative residential conversion. Leveraging its unique features and historical significance, the team crafted a fresh narrative that breathed new life into this neighborhood icon.  The landmark buildings new story was brought to life by collaborating with an illustrator who created a whimsical animated streetscape. The brand offers an organic and structured approach, seamlessly blending the contemporary with the classic- a reference to the historic facade and contemporary interiors. A landing page, comprehensive website, digital content and sales materials were created.