Williamsburg is an eclectic neighborhood in Brooklyn, offering a smorgasbord of culinary delights, artisan shops along Bedford Avenue, a hipster music scene and Michelin star dining. Inspiration was drawn from recreating Williamsburg as a graphic novel, an idea that came from Will Eisner – Williamsburg’s very own comic artist and the person who coined the phrase “graphic novel”.

Brand Strategy
Branding
Digital
UI/UX
Visual Identity